How To Build Lists Through Marketing Via Email

The Internet has made is easier than ever for businesses to interact with customers. E-mail marketing can help your business maintain relationships with its customers. By reading the article below, you will discover tips to help you implement a successful e-mail marketing campaign.

TIP! Never send out unsolicited marketing emails. If your readers are receiving messages that are unsolicited, they might mark your emails as spam.

If you wish to start marketing with email, make sure you have the permission of your recipients to send them messages. Don’t run the risk of having your emails reported as spam or have customers unsubscribe before they even read your promotion.

Avoid spammy sales techniques, such as urgent messages that they need to “Buy now!” People can recognize this kind of approach easily. Customers may be put off by what appears to be “spam” at first glance. Instead, build a relationship with your customers and stay professional. Your customers will appreciate being treated well and will return the favor by buying from you again.

TIP! Always get customers’ permission before sending them emails. If you start sending unsolicited messages, you will be unlikely to be taken seriously.

Make sure that everything you mail out has been proofread. You have to be sure that everything in the email is correct. Prior to sending each message, print a layout sample to ensure that the message appears as you intended. Also, check any links you include in the email to ensure they work.

Test email formats. To make sure it gets the most attention, important information should always be in the top portion of your emails. Try out different approaches to see what gives you the best reaction. When you determine what works, continually use it. This can help your consumers know what they can expect from your messages and where to find information they need.

TIP! Make your emails content rich. Put some helpful information in emails and don’t just put in information related to sales.

Prior to contacting any of your customers through email, you should always get their permission to do so. Very often individuals consider unsolicited emails as junk mail and do not open them. You could also violate your ISP’s policies by sending mass emails to consumers who do not want to receive them.

You need permission from your readers if you’re going to start sending them emails. Spam emails will diminish your credibility within your customer base. In some cases, potential customers become disinterested and choose not to work with your company.

TIP! In general, don’t send important email marketing messages near holiday time frames. Because people tend to be out of their offices and away from their computers, your emails will probably go unnoticed.

In general, do not send important marketing email on or around major holidays. People are likely to be away from their offices and computers or just preoccupied with other matters. There are, of course, exceptions. For example, Black Friday or other occasion-specific specials may warrant an email sent on a holiday.

It is important that you get adequate permission from the people you are going to send emails to. Being known as a spammer is the worst reputation a company can have online and will lead to a loss in customers and sales. You can also get blacklisted by certain ISP’s, which can create major problems for your campaign and your business.

Email Promoting

The Internet has made doing business completely new. Email promoting is still a relatively new way to market and every business can benefit from this by keeping their customers informed. Use the tips and ideas from above to implement a successful email promoting campaign.

How To Be Successful With E-Mail Marketing

With the advent of the Internet, businesses can reach more customers than ever before. Email marketing has become a fantastic way to forge new and ongoing relationships with your customers. By using the strategies offered in this article, you can begin launching a successful email promoting strategy.

TIP! Create email copy which is personal and endearing. As is the case with any type of marketing effort, a customer is more likely to engage in a business transaction with you once you establish a personal relationship.

Make emails as personal as you can. Just like any other marketing, those who get them will buy more from you if they feel like they know you. As an example, if you are aware of the reason why a group of your subscribers joined your list, add that reason into your messaging.

Send emails to people who are familiar with you and request your notifications. If you mail those that are not familiar with you, your emails will be taken as spam. If you show up as a stranger in their inboxes, they will have no idea if they want to hear what you have to say. They may just delete your message; what a waste of time!

TIP! Only make one clear message for each email you send. You do not want your customers to become bored or overwhelmed by the amount of content in your marketing email.

Use gentle marketing language, not the “Hurry up and buy! It will eventually backfire. An approach such as this one is often perceived as being “spammy”, meaning your consumers will quickly unsubscribe. Your customers understand that you’re a company and therefore you have to sell your product, but they will respect you more if you do so in a professional way. Your customers will most definitely appreciate this and are more apt to make purchases from you because of it.

One great way to get people to read your direct marketing with email messages and newsletters is to include special offers available only to the recipients. This will make your customers want to refer their friends. You may even want to offer a referral program that will allow you to expand your mailing list in a major way.

TIP! Before sending any emails, be sure to proofread them thoroughly. It is important that all the emails you send are correct.

Practice consistency. Always use the same company logo and colors in your email. Ensure the font you’re utilizing can be read easily. After a few messages, people will start to recognize when you send an email, and will pay attention. For a business to be successful, it needs to be instantly recognizable, especially when it comes to e-mail marketing.

It is very smart to include an opt-in button for people to sign up with you. This might seem difficult, but it will ensure that those are customers who want to get your emails. As a result, you are less likely to get in trouble in the future.

Email Programs

Use as few graphics as possible in your email marketing materials. Graphics are block by some email programs, so if you have a lot in your email, your audience may not be able to see or read the whole email. As well, emails that are heavily laden with graphics are often seen as junk or spam mail by email programs, meaning your email could land in a junk folder very easily.

TIP! Enhance your campaigns in email marketing with both passive and active feedback. Active feedback is obvious: ask for suggestions and opinions from your readers.

Always get permission from your customers before you correspond with them via email. If this isn’t done, you’ll have a risk of losing your customers’ trust and their interaction with you, which can cause your business to have a bad reputation. This could lead to you getting blacklisted by some of the ISPs; this could turn in to a major headache for your email promoting campaign, and in turn, your business.

The Internet has helped to widen the business world immensely. In order to connect with new customers and seek out new ones, a business owner can take advantage of the powerful communications tools offered by marketing with email. To build an effective email promoting strategy, make use of the ideas and suggestions found above.

Helping You Get Up To Speed With Great Email Marketing Advice

Building your network through e-mail marketing is cheap, simple and effective. A common problem people encounter is learning how to grow your email list by adding new contacts. This article will help you learn this skill and make you more popular as a result.

TIP! You want your email to be as personal as you possibly can. As with all other marketing techniques, customers usually do more business with those they feel a connection with.

Make your emails personal to help attract consumers. As with marketing in general, the more personal you are, the more likely a customer will trust you and work or purchase with you. As an example, include the reason why they are getting emails from your business in your marketing materials you send to them.

Email only those you know. People who you have not built a relationship with will look at your unwanted email intrusion as spam. The first thing they will ask themselves is if they know who you are. Then, they will weigh whether they should bother to pay attention to your goods or services. They will just send your email to their spam folder, and it will be a huge waste of your time.

TIP! Be certain to only send your messages to those you actually know. Mailing messages to individuals with whom you are unacquainted will make you look like a spammer.

In order to make customers excited about your emails, try giving special discounts or promotions through newsletters. These types of emails will provide your customers real value and encourage them to tell their friends about your company. You can grow your email list by offering a referral program.

Test out variations of what you want to use on your subject line by using A/B testing. Choose an email and use two different subject lines to see what works better. This gives you the information you need to figure out which subjects work and which don’t.

TIP! Before getting involved in an email marketing effort, you must obtain permission to email each person on your list. This reduces the chances of your emails being marked as spam.

Make sure to get permission before emailing any client or customer. Emails that are not wanted are likely to be regarded as spam, and people will tend to delete them or ignore them without caring about the content. Sending out emails to large groups of individuals without permission might violate ISP policies.

Keep in mind that the ultimate goal of your marketing with email campaigns is selling your products or services. Each of your emails needs to entice your reader into buying. This can be done by writing emails that give information on new products or promotions on old ones.

TIP! Before sending your email, take a step back and proofread it. You have to be sure that everything in the email is correct.

Make sure that people actually want to receive emails from you by using a double opt-in strategy. It may seem like overkill, but by doing this, you can be sure that a person wants to receive your emails and that will make it harder for your email provider to get into trouble.

Try to educate yourself on how not to be considered spam. Get a free email address, post this address all over the Internet, and watch how much spam you receive. Learn what these emails do wrong and adjust your emails accordingly. Taking measures to stand out from spammers will boost the credibility of your brand.

TIP! Be sure you get a subscriber’s permission before emailing. People will not take your business seriously if you send spam.

You should focus your marketing via email efforts on your most promising customers. While persistence is important in e-mail marketing, it only of value when your efforts are focused on the right audience. Being persistent with the wrong customers only annoys them and wastes more of your time.

Remember, that many of your email subscribers will be reading your mailings on mobile devices, like smartphones. You’ll have much less screen area to work with on these types of devices. Find out how your messages look on these devices, and make any changes necessary to make them easy to read on small phone screens.

TIP! Proper branding of your business includes a good email marketing strategy. Design an email template that incorporates elements from your site.

This new knowledge should allow you to comprehend what you will need to do to succeed in your email marketing campaign. Therefore, ensure that you keep in mind all the knowledge that was provided, and carefully read it again and again so that it can soak into your brain.

Ways to analyse a free label printer software

Before you decide to buy your label printer you need to evaluate all your alternatives


properly by making use of the free label printer software program trial offers that are offered on the internet. A free trial run of your label printing software provides you with a clear understanding of ways to put your label maker to the best use as well as evaluate if it fulfills your own demands and requirements properly. While most of us feel that the most effective use a label maker offers is for printing addresses, you’ve got another thought coming your way.

A label maker computer software will not only allow you to print address labels but can also be used to create product labels. For those who intend on making their very own items like soaps, toys, beer, wine etc a label maker can be used to make the item label. It is simple to stick such labels on to your own products and give any home made item a specialized and much more desirable appearance. Alongside printing labels any label maker could also be used to make barcodes for your merchandise. These barcodes could be so designed that you can keep track of your own stock as well as mange them in a much better and planned way.

If you are looking at a free label printing software it is advisable to evaluate all the things that can be done with your label maker. From printing address labels, making item labels to barcodes, labeling storage containers, printing pamphlets and brochures etc. Choosing a color label printer is smarter since you take black and white in addition to color prints from them. Moreover, you may need to see the level of precision that you get with this label maker software program. An increased level of accuracy ensures that the label printing is going to be clearer and smart and will be just as the format which displays on your computer system.

When you’re examining a free label printer software program you need to see how the application and the printer are configured together. You ought to find out if you possibly could print out smaller labels in the positions that you want. In addition, you really need to take a look at the designing programs which the software has to offer. Most label printing softwares come with an art gallery that you can choose to choose your own prints. It is advisable to see if you’re able to generate further changes to that gallery by means of adding text, graphics, modifying backgrounds etc to the existing artwork. The more flexibility the software provides you with the better use it features.

Whilst assessing your free label printer software you additionally need to see if it fulfills your business as well as individual needs. Thus even though your own database can be exported and also printed easily for your business objective you also need to see if you’re able to create labels for your storage boxes or could make DVD and CD covers for gift items. Furthermore make sure the label printer software has rich properties. Make sure you have the option to make borders, get transparent images implemented, possess a wide choice of fonts and font sizes and can also align all the properties to get the label print of your preference.

Easy methods to evaluate a free label printer

When you need to purchase a label printer

then you definitely need to explore your choices by taking a look at all the free label printer trails. When you choose to obtain a demo or a trial of a label printer then you can be sure of developing an informed selection. A label printer is really a really wise investment since it not only will help you make neater address labels as well as reduce your work but will also assist you significantly when you want to make your own product labels, bar codes and many others.

A label printer could be put to numerous uses. When you’re analyzing any label printer you also have to view the computer software which supports it. It is the software that the label printer utilizes which will help you put your own label maker to the optimal use. You can also make DVD and CD covers using your label maker. Good label maker software packages will allow you to select from a huge gallery of artwork and will additionally provide you with the advantage of customizing this specific artwork for your labels. You’ll be able to insert text and illustrations or photos to add your individual creative edge in your label.

Alongside that you can utilize your own label maker to produce creative pamphlets in addition to brochures. You can also apply your label maker to help tag your storage boxes. This will make sure that your important things are organized and labeled and that you will not have to spend time looking through containers when you’re searching for something.

If you have your own product which you make and even sell then a label maker can make your life very easy. You may create your very own product labels. Not just that you can use your label printer to produce barcode labels for your products giving them a professional appearance as well as helping you in your stock management.

If you are evaluating the free label printer you need to see how compatible the particular printer to your present setup is. You should choose a label printer that’s scalable and has a quick setup. You must also take a look at the actual printing ink which the label printer utilizes. Numerous printer makers are now providing customers the option in becoming enviromentally friendly by providing them the eco friendly option with soy based as well as water based ink labels. You can even take a look at some of the alternative eco friendly labels like tree free labels, biodegradable labels, waterproof labels, recycled labels etc as well as make sure that your own labels are green.

You must also examine the color options if you are evaluating the free label printer. You might have the option of picking a monochrome label printer or a colored one. Try to opt for the one that gives you highest color selections. The software assisting the label printer should also give you optimum accuracy so your designs come out exactly as you observe them on your computer. Additionally check out the accuracy of tolerance of the software with the label printer so you can not merely receive the print that you choose but could possibly get that printed in any position that you want.

Things to remember when you are considering free label maker software

If you are planning on purchasing a label maker then you must search for a totally free


label maker software program online. Taking a look online offers you a clear perception of just what your options are and will help you make a knowledgeable and intelligent selection on your choice. The majority of the label maker software programs give you the option of a and after that that will permit you to use the software application and after that decide for yourself if you want to buy the same or not.

There are some things that you need to keep in mind when you are evaluating label maker software options. As you will be flooded with regard to choices it will help to understand exactly what things can be done using your label maker. Most people believe that they can utilize the label maker only to print out address labels. However along with that you can use the label maker for a lot of other things as well. Be it a identify tag or place card you can use your label maker to fire prints of the same and obtain a name tag as well as place card which appears a lot more professional when compared to a hand written one. You can even generate CD and DVD covers with your label maker. If you have a great deal to store and have several storage bins then you definitely will be applying the label maker to good use in labeling these boxes to know what is in which box. Along with that you could likewise label school supplies, make brochures as well as pamphlets, label and also produce seminar hand outs and business plans and so on. The actual number of items that you can do with your label maker is endless.

When you are looking at the label maker software program options online you need to see a number of things that will help you make the correct choice. The very first thing that you need to check is if the software is actually user friendly and can also get configured effortlessly on your system. To do this you need to find out which operating system the program utilizes. In addition to this you also need to understand the level of precision that this software package will give you. The degree in precision will show you the actual accuracy of the printed content that you will get on paper. You should also observe how compatible the program is with your own printer. This will give you the flexibility to print labels in the locations that you choose.

You must also check out if your free label maker software offers you a flexible designing option. This would give you the freedom for you to personalize already present artwork as well as layouts and also include text and photos in it as well. You should make sure that your business as well as personal requirements are fulfilled through this kind of software. Take a look at any additional attributes such as background choices, transparent possibilities, fonts as well as font sizes etc to gain utmost from your label maker. Finally you need to evaluate how well the software supports databases. In case your label maker computer software supports the database well then this data could be effortlessly

How to choose free label maker software programs

If you have your own business enterprise

or perhaps want to get more organized with your paper work etc then looking up free label maker programs helps you get important things sorted. Before you state that you have no use of a label maker think again. There are a number of uses to which you may put your own label maker to use. A label maker helps you get organized easily and in addition helps you save considerable time and effort that you might normally be wasting doing chores like writing out addresses.

There are a number of things for you to put a label maker towards great usage. One of the areas where a label maker will come in extremely handy is for printing out address stickers. It is simple to download the label maker software and also upload all of your addresses. When you want to send out your postage then all you need to carry out will be fire a print out on your own label maker and after that stick out that address labels and you really are sorted! Throughout the hectic holidays you do not need to squander precious time writing away numerous address on presents, greeting cards as well as thank you notes.

It’s also possible to get very creative using your label maker. If you wish to write a CD or a DVD and present it like a gift then you can use your label maker to make your CD and DVD labels. You could customize these labels and get as imaginative as you want. Not merely is it possible to make covers for your DVDs as well as CDs, you can also make jewel cases for them. Software packages are easily readily available online that help you make such labels. All you need to undertake is search and find out which label maker program will be providing you a comprehensive gallery of art to choose from. A few label makers even permit you to design your own private art work just for these purposes.

Apart from these two uses, you can use a label maker to make product product labels and bar codes as well. In case you are making your own personal wines or even beer then you can employ this label maker to make item labels to give your product a specialized look. You can also create bar codes with the aid of the label maker software. Using a barcode labels helps you with your inventory operations and also help make your product appear fantastic. Apart from all these you can utilize your label maker to make labels for use on your boxes and files and get organized. Labels will assist you to know exactly where erverything is stored. You can also utilize your own label maker to create identify tags, label company documents, seminar handouts, make pamphlets as well as brochures and many others.

When you’re looking to download and install free label maker programs then you have to retain a couple of points in mind. Check out a software program that gives your art work maximum precision, could be configured together with your system easily by using the same operating program as your machine, has a versatile as well as user friendly user interface, offers you the ability to make use of textual content and graphics within a label and has additional qualities such as translucent imaging, richer backdrops and borders and many others.

Most recent method of marketing, custom label bottled water

Customized bottled water can be obtained as an advertising or advertising device on numerous websites on the internet and this post will attempt to trace


how it has come about.

Water which flows towards the surface from a spring is considered natural spring water. Natural spring water maintains all of its minerals. Bottled spring water it better for your personal body’s hydration requirements that is important for good health. This kind of water doesn’t have the salt, sugar, flavors, impurities as well as toxic compounds present in a large number of water.

The human body is over 70% water and supports all of our bodily function. It manages temperatures, in addition to dissolving and also rids your system of impurities and harmful toxins. Nothing can clean as well as hydrate your body like genuine, spring water. It’s the most significant fluid you can drink.

Many illnesses as well as detrimental conditions are actually linked to forms of mineral build up within the body. These vary from arthritis towards kidney malfunction. It has been found that many of these issues are solved by getting rid of these types of minerals and then flushing them out of the body.

This has lead to the biggest new fad and brand new industry which happens to be that of bottled water. The first 2 pages of any Google search on bottled water, provides websites regarding water originating from virtually any real spring in our country, each one proclaiming to be the most natural as well as best tasting.

This then results in the newest and most well-liked method to get your brand, logo design and slogan out before the public. It is bottled natural spring drinking water together with your companies logo or maybe trade mark over the custom made labels. The word pertaining to this type of marketing is called private labeling.

This is a really smart as well as inexpensive marketing and advertising way to get your company name, logo, or message to all your customers. You can find something new and imaginative in the marketing and advertising industry and custom labeled bottled waters is very revolutionary especially aided by the new health fad of always having drinking water on hand.

The most distinctive form of branding which i discovered was private label bottled water for wedding ceremony guests. You could have custom labels make for weddings, cocktail gatherings, engagement functions and outdoor weddings just about all with private labels with the name of the groom and bride as well as the date for the wedding. The label can certainly match the napkins along with other goods that one could possibly order for marriage ceremonies.

I guess you could even use this way to announce the birth of your first son private labeled bottled water named after the baby. I know if I sat right here long enough, I could think of a thousand more or even funnier ways to use private labeled bottled water, but In my opinion you get the idea from what I have already penned.

Culligan water filters are created to eliminate most contaminants from the water and make it more safe for use

Culligan is actually a well known brand name

on the globe of drinking water filters and purification systems. They are recognized for their superior quality filtering solutions which are designed to eliminate or at least neutralize the pollutants which exist in water. They are known for the ease of use as well as come in sizes and styles fit for houses of all dimensions. They are really a brand to depend on in any location wherever there are contaminants, cloudiness, odor, undesirable flavor present in water that makes water basically non-potable. Different types filtration agents like physical, chemical or even ultra violet filtration agents are utilized in the development of drinking water filter systems; each filtering agent offers its distinctive benefits. Point of use devices as well as filter systems fit for the complete home can be purchased.

Culligan drinking water filters provide customized solutions to your unique water problem. These filter designs are made utilizing advanced filtration methods that enable you to get pure water free from sediments, chlorine, iron, sulfur, asbestos, etc. The actual material employed and also the techniques used additionally have the ability to eliminate the odor, flavor and also the cloudiness from your water.

Culligan water filters can be obtained as different series; medallist series, gold series, iron cleer, sulfur cleer and total home series. The particular medallist series coming from Culligan is perfect choice with regard to middle sized or smaller sized homes. They are economical alternatives for small households. These filters have the capability to eliminate soil, sediments and other impurities like chemicals, acids etc. The very best advantage is actually they can be easily customized to deal with specific problems for your whole home. The tank capability assures that you get endless supply of thoroughly clean as well as filtered drinking water.

The Gold series of Culligan drinking water filters happen to be outstanding solutions for larger households and are recognized for their ability to decrease 99. 9% of dirt, sediments, hydrogen sulfide and acids from water. They are a trusted series, recognized for reliability in spite of several years of functioning. The Iron-cleer whole home filter systems are actually appropriate to end your own iron problems. The patented double tank purification technology is used which oxidizes the iron inside water and filters it away entirely to provide you with clean iron free water. You can notice this when you are free of rust stains upon kitchen sinks, fittings, dishes and garments. Another distinctive design is actually that of the Sulfur Cleer filter that permits you to get rid of rotten, sulfur smelling water. The patented filtration process that is employed leads to the oxidation of hydrogen sulfide right from water and therefore rids the water from the rotten egg smell. The unique rinsing process minimizes dependence on chemical substances and you can get healthy, clean water.

The Total Home water system is really a high tech drinking water softening solution combined with water purification that provides cleaner and safer water for the entire home. It reduces soap scum coming from showers and tubs in addition to grants independence from scale buildup upon sinks as well as faucets.

The completely programmable Accusoft Microsoft process used in the system ensures dependable worry free operation. Filtr-Cleer Filter, Cullar Water Filter, Cullneu Water Filter are the numerous filters utilized to assure reduction in dirt, chlorine flavor and neutralization of acidic water respectively. Other basic water pitcher filters and also faucet filters are usually available and this can be effortlessly set up as well as looked after. They are highly efficient in supplying fresh, pure and also fresh water.

With Culligan water filters you can obtain cleaner, fresh and also more pure drinking water. Your water worries will be dealt with as well as taken care of by these types of filters.

Countertop water filter successfully eliminates most contaminants from tap water

Clean, fresh drinking water has become


rare. The importance connected with drinking water for a healthy and balanced lifestyle cannot be dismissed. The actual daily requirement of drinking water, may it be for cooking as well as drinking needs to be satisfied with the tap water. However, in spite of the actual purification devices installed by the authorities you may not be certain of getting pure drinking water. There are usually a number of contaminants present that may cause bacterial infection and sickness. To get a cheap substitute for bottled water you could have water filters installed at the point of use. Among the most affordable as well as reliable options are definitely the countertop water filter that can be extremely reliable and give you clean water.

There are several types and brand names of countertop water filter systems available. Most are really easy to use. They have got basic set up steps as well as effortless maintenance. The main advantage of such filters is that you could connect them effortlessly within minutes to the faucet that you use for drinking water or washing your face. Moreover, as it is actually attached near the faucet, the possibility of accidental countertop spills is definitely reduced to a great extent. In general considering the costs of most brand names you may find that installing it will cost you you just about less than 10 cents for every gallon. If you visit some web sites like eBay, Amazon you may find good quality filter systems offered at cost-effective rates. There are actually good brand names available including Aquasana, Kenmore, Oreck, Brita, GE, Multi-Pures Aqua Dome, etc.

The countertop drinking water filters are available in two forms; one with changeable cartridges and also another which does not need such change. The actual interchangeable ones generally have a lifespan of about six months to 1 year while the ones without requirement for change could have lifespan of close to 12 months to 3 years. Each one is equally good as well as regular maintenance and cleaning would help ensure you get thoroughly clean drinking water.

Countertop water filter could be of different types like tap mount, pitchers, coolers, undersink mount, and so forth. Counter top water filter systems screen for heavy metals and minerals for instance lead or perhaps asbestos. On the other hand, it may not be able to soften the actual hard or mineralized water. Quite a few filters include stage carbon media filtering that monitors chemical substances including chlorine and even a number of larger hydro carbon compounds. There’s adequate protection against harmful bacteria including e. coli, salmonella, cysts, viruses etc. You have to remember that minerals including calcium, magnesium along with potassium which are essential are not removed and left as it is within water.

The counter top drinking water filter is designed to reduce the cloudiness and the bad smell or even taste which might be brought about due to the incredibly tiny sediments in water. Furthermore, a major task of such filters can be to remove chlorine that is typically present in the municipal water. Typically these kinds of filtration systems come with an ion exchange process that helps retain required vitamins and minerals in the drinking water. The filters remove the harmful minerals right from water and additionally retain the essential minerals. The filters can be effective in removing synthetic chemicals like herbicides, pesticides and also solvents. Filters like Aquasana AQ-4000 also have the capability to eliminate crypotsporidum as well as guardia which are common chlorine resistant microscopic organisms. There are fine 0. 5 micron mechanical filter systems for the purpose.

Countertop drinking water filter is a beneficial product to have in your own home. Pure as well as healthful drinking water is vital and a good filtering system on the point of use ensures that you always use thoroughly clean and pure drinking water.