Kicking off viral marketing campaigns is possibly the most vital step in the process of making one. The conceptualization stage can easily determine if viral marketing campaigns will achieve success. This is because after you have commenced viral marketing campaigns, it will be in the hands of the audience if the campaign will be a hit. Here are some of the most important characteristics that you should consider when starting viral marketing campaigns.
Humor is one of the most effective characteristic that can ensure the success of viral marketing campaigns. Being able to make people laugh is important because it is something that your audience can easily recall. In addition, there are various types of humor available today but unfortunately, not all of them works. You cannot just release a video that uses slapstick or crude humor and expect it to be successful. The smart type of humor are usually what works since it has the Â“wowÂ” factor that encourages people to think.
One more effective formula in viral marketing campaigns is controversy. As they say, bad publicity is still publicity. A lot of viral marketing campaigns utilize a sense of shock value in their project in order to induce an emotional response from the audience. These viral marketing campaigns often use sexuality, violence, taboos, or anything that is within the borders of the social norms in order to spark a controversy. When making use of controversy in viral marketing campaigns, it is advisable that you use subtlety so as not to cause an outrage from particular social groups. Do not forget that you do not want to alienate your audience. It is also recommended to put something that will stick to your audiencesÂ’ consciousness after the initial shock subsides.
Lastly, you can start successful viral marketing campaigns by being informative. Sometimes, all you need to is to provide useful information that people will appreciate. The thing about being informative is that the knowledge that you impart must not be commonplace but it should still remain helpful to those who will read it. Imparting simple tips can prove to be a huge difference maker as it is something that people will certainly recollect.