Chivas whisky, the market leader in Europe and Asia pacific

If there is one particular whisky that is acknowledged everywhere on Asia pacific as a premium scotch whisky then it really need to be the Chivas whisky. This high quality whisky is produced by the Chivas borthers which therefore is managed by Pernod Ricard. Chivas whisky currently is the industry innovator in whiskies aged 12 years or more. In fact the sales have been continuously improving from the year 2002 to 2011.

Chivas Regal Scotch whisky was basically first produced in the year 1801 in Aberdeen, Scotland at the Strathisla Distillery in the Speyside region of Scotland.

There are primarily three main whiskies right from this family and they are Chivas Regal 12 year old, Chivas Regal 18 year old and Chivas Regal 25 year old. The 12 year old blended whisky seems to have whiskybourbon a taste that reminds you about honey and ripe apples even while on the palate it comes across as being round and creamy. There are also hints of hazelnut and butterscotch in the taste. The 18 year old blended whisky is aged for at least 18 years before it is bottled and tastes of orange and chocolates. On the nose it seems citrus, spices and fruits. While on the palate you get spicy taste. Chivas Regal 25 year old is aged for 25 years or longer and tastes of apricot and peach.

There is very long background behind this excellent drink. It was basically initiated by the Chivas brothers in the year 1801. They initiated a store that offered spices, Caribbean rum, coffee, and other sorts of food products to potential consumers. In the year 1842 immediately after the visit of Queen Victoria to Scotland they were asked to supply goods to the royal family at Balmoral Castle. And in the year 1843 they were given the desirable royal warrant to offer products to the Queen.

As their status progressed, clients often potential and affluent, would require them to produce smooth whisky. Consequently, in the year 1850 James Chivas launched to merge whiskies to develop smooth whisky that would suit his affluent consumers taste. He created a proprietary brand Chivas Brothers and released the first blended with scotch whisky “Royal Glen Dee. This had been immediately followed by yet another whisky the “Royal Strathythan”.

By the early 1900s the economy in the U.S was basically booming and to capture this market the Chivas brothers chose to produce an aged whisky and it was basically known as Chivas Regal. In the year 1909 Chivas Regal 25 year old was basically presented and top quality brand and quickly seized the imagination of the Americans. They continued to benefit from great success till prohibition put a spoke in the wheel in 1920.

Seagrams purchased the Chivas Regal brand in the year 1949 and used their huge marketing and sales network to further popularize this premium whisky. When the prohibition was first lifted and the Second World War was over Chivas introduced their 12 year old. By now Chivas Regal had end up really popular and had a large loyal customer base. An example of its very widely known clients was basically the legendary Frank Sinatra.

As soon as the 20th century was over they already had 18 year old and 25 year old added to their list. Because of the breakup of the Seagrams Group, Chivas had been purchased by Pernod Ricard in the year 2000 and it continues to be with them to this day.

Chivas whisky seems to have continuously performed well and offers received a number of awards and medals at spirits competitions. For the San Francisco World spirit competition it won the gold medal in the year 2006 and 2008.